Basic Design Principles

A good design should best complement what you want to convey to your intended audience. Steve Jobs once said ‘Design is not just what it looks like and feels like. Design is how it works.’ Thus, it is important to first know your audience before choosing the colors and how you want your design to look.

Harmonies between colors composite with each other to create schemes which can be used in many different situations. One of the most common type of color scheme is Complementary colors. Below are the complementary colors from a color wheel (Green and Red).



The principles of emphasis, white space, alignment, pictures and texts can affect symmetry balance. The image below explains what is symmetrical and asymmetrical.



Readability is very dependent on typography, color contrast and alignment, below is an image on different type of alignments.

  • Left alignment are usually used for better readability
  • Right alignment when used correctly can create better dynamism.
  • Center alignment are generally used only for formal certificates such as plaque and wedding certificates.
  • Justified allows the text to appear in blocks, than to have a jagged right or left feel.
  • Forced Justification are generally bad and can potentially create ‘River Effects’ – creating too much white space and awkward to read.




Bear, J.C 2013,’The Principles of Design’, viewed on 10 Feb 2013, <;.

Bear, J.C 2013, ‘Alignment’, viewed on 10 Feb 2013, <;.

Tiger Color 2012, ‘Color Harmonies’, viewed on 12 Feb 2013, <;.

Foresman, P.S 2007, ‘Symmetry’, viewed on 12 Feb 2013, <;.


The Foundation of Blogs



‘Blogs have a relatively short history’, the first blog was ‘generally recognized in the 1994’ as a personal homepage. It was until the year 1997 that the word ‘weblog’ was attributed to John Barger. ‘The term was created to reflect the process of “logging the web” as he browsed.’ Following the year 1999, the platform Blogger is ‘largely responsible for bringing blogging to the mainstream.’ Until the ‘advent of social media and social networking in the past five years’, blogging was the ‘primary point of communication’. (Chapman, C 2011)

Blogging can be used in many ways as the ‘primary point of communication’. According to (2013), some of the uses are:

  • Leisure: Whereby many individuals can choose blogging as a hobby by posting their photographs and keeping these blogs to keep in touch with their friends.
  • Journalism: Blogging can also be used as a tool to skip the ‘filter of censorship’.
  • Political propaganda
  • Collection of customer feedback
  • Commercial purposes: Can be used to advertise products and services, pay per click advertisement programs.


Chapman, C 2011, ‘A Brief History of Blogging’, viewed on 8th Feb 2013, <;. 2009-2013, ‘Different uses of Blogging’, viewed on 8th Feb 2013, <;.

Glacial Digital 2010, ‘Blogging 101 – A Beginners Guide’, viewed on 7th Feb 2013,<;.


This weblog is created to comment and critique on media, design and publishing issues. There will be posts which discuss on the topics on design theories, concepts of media and types publishing usage in various situations, and examples of weblogs, online media publishings used either, in good way, or not suitably expressed.

My target audience will be new bloggers who need to know the basic social implications of their post, and to use these proposed theories and examples in help to reinforce their social responsibilities online.

Below is an outline on the post topics:

1. The Foundation of Blogs

2. Basic Design Principles

3. Web Design Theories

4. The Rapid Technological Advancement

5. Media Issues: Magazine Cover Photoshop gone wrong

6. Media Issues: Facebook Racism Critique

7. Media Issues: Erotic Expressions on Weblog

8. Media Issues: Politician elite apologizes for Facebook comments

9. ‘I Think Therefore I Blog’ –  (2012)



Katzev, R (2012), ‘On Blogging’, viewed on 5th Feb 2013,<>.