A good design should best complement what you want to convey to your intended audience. Steve Jobs once said ‘Design is not just what it looks like and feels like. Design is how it works.’ Thus, it is important to first know your audience before choosing the colors and how you want your design to look.
Harmonies between colors composite with each other to create schemes which can be used in many different situations. One of the most common type of color scheme is Complementary colors. Below are the complementary colors from a color wheel (Green and Red).
The principles of emphasis, white space, alignment, pictures and texts can affect symmetry balance. The image below explains what is symmetrical and asymmetrical.
Readability is very dependent on typography, color contrast and alignment, below is an image on different type of alignments.
- Left alignment are usually used for better readability
- Right alignment when used correctly can create better dynamism.
- Center alignment are generally used only for formal certificates such as plaque and wedding certificates.
- Justified allows the text to appear in blocks, than to have a jagged right or left feel.
- Forced Justification are generally bad and can potentially create ‘River Effects’ – creating too much white space and awkward to read.
Bear, J.C 2013,’The Principles of Design’, viewed on 10 Feb 2013, <http://desktoppub.about.com/od/designprinciples/tp/Principles_of_Design.htm>.
Bear, J.C 2013, ‘Alignment’, viewed on 10 Feb 2013, <http://desktoppub.about.com/od/designprinciples/g/alignment.htm>.
Tiger Color 2012, ‘Color Harmonies’, viewed on 12 Feb 2013, <http://www.tigercolor.com/color-lab/color-theory/color-theory-intro.htm#color_harmonies>.
Foresman, P.S 2007, ‘Symmetry’, viewed on 12 Feb 2013, <http://en.wikipedia.org/wiki/Symmetry>.